Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance. Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The scope covered front-office immersive architecture (WebGL real-time 3D), integration of 17 limited-edition product experiences, AR product visualisation, video and motion integration, subtitle localisation, e-commerce transactional flows, and multi-market technical compliance. The platform had to sustain high international traffic generated by a 360° activation campaign and Chanel’s global social media ecosystem. Delivery was executed under tight timelines aligned with a global campaign launch.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance. Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.