Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Project Depth
Project Scope & Constraints
The scope included structuring the digital visit journey, information architecture, coordination between creative and technical teams, multimedia content integration, format validation, multi-device QA, and post-launch administration and updates. Key constraints included mobile-first usage, immediate access through scanning, outdoor readability, limited network conditions, and the need for ongoing content updates.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Working on a similar challenge?
Valentin
AI & Digital Consultant
Valentin
AI & Digital Consultant
Working on a similar challenge?
Valentin
AI & Digital Consultant
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
AI & Digital Consultant
Working on a similar challenge?
Valentin
AI & Digital Consultant
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
AI & Digital Consultant
Working on a similar challenge?
Valentin
AI & Digital Consultant
