Chanel Press - Digital tool
Chanel Press operated through a traditionally structured model based on fully designed, static press kits. While visually controlled, this model limited operational agility and constrained the press teams’ ability to autonomously publish and adapt content in real time. The increasing frequency of fashion shows and major events — notably including the Cannes Film Festival — required accelerated publication cycles, broader content formats and improved coordination across divisions. At the same time, the ecosystem directly contributed to the perceived image and prestige of the House, making governance and brand consistency critical. The project therefore emerged at the intersection of digital structuring, organisational transformation and brand governance.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The scope covered the design and deployment of a newsroom ecosystem including a custom front office, a CMS-based back office built on an inherited solution, multi-level access rights, role-based contribution workflows, and structured governance rules. Key constraints included strong brand validation processes, multiple internal stakeholders with divergent expectations, high-pressure delivery timelines aligned with fashion shows, frequent go-live cycles, multi-device usage (desktop and mobile), and differentiated access for journalists, celebrities and internal contributors. Migration and progressive deployment occurred between 2021 and 2023, through several live platform versions and complementary modules, including Cannes Film Festival-specific deployments and a structured press directory extension.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
Chanel Press - Digital tool
Chanel Press operated through a traditionally structured model based on fully designed, static press kits. While visually controlled, this model limited operational agility and constrained the press teams’ ability to autonomously publish and adapt content in real time. The increasing frequency of fashion shows and major events — notably including the Cannes Film Festival — required accelerated publication cycles, broader content formats and improved coordination across divisions. At the same time, the ecosystem directly contributed to the perceived image and prestige of the House, making governance and brand consistency critical. The project therefore emerged at the intersection of digital structuring, organisational transformation and brand governance.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
Chanel Press - Digital tool
Chanel Press operated through a traditionally structured model based on fully designed, static press kits. While visually controlled, this model limited operational agility and constrained the press teams’ ability to autonomously publish and adapt content in real time. The increasing frequency of fashion shows and major events — notably including the Cannes Film Festival — required accelerated publication cycles, broader content formats and improved coordination across divisions. At the same time, the ecosystem directly contributed to the perceived image and prestige of the House, making governance and brand consistency critical. The project therefore emerged at the intersection of digital structuring, organisational transformation and brand governance.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
