Off-White — Imaginary TV
In early 2021, in the context of the global Covid-19 pandemic and the disruption of traditional fashion show formats, Off-White needed to rethink how to present its Spring–Summer 2021 collection to a global audience. The brand chose to move beyond a one-off digital event by creating Imaginary TV, an immersive and interactive digital platform designed to host the collection presentation alongside exclusive artistic performances and original content curated by Virgil Abloh. Conceived as a fully digital, mobile-accessible experience, the platform aimed to preserve Off-White’s cultural identity and creative expressiveness while addressing the constraints of a fully virtual, international launch context.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The scope covered design, development and deployment of the Imaginary TV platform, including integration within Off-White's existing digital ecosystem and its role as the primary interface for the SS21 collection presentation. This included orchestration of live and on-demand content formats, coordination of content production and post-production, and progressive platform updates aligned with launch milestones. Key constraints: strict timeframes tied to the collection launch and physical store opening, high creative and technical complexity, and an international context requiring consistency across messages, channels and audiences.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
Off-White — Imaginary TV
In early 2021, in the context of the global Covid-19 pandemic and the disruption of traditional fashion show formats, Off-White needed to rethink how to present its Spring–Summer 2021 collection to a global audience. The brand chose to move beyond a one-off digital event by creating Imaginary TV, an immersive and interactive digital platform designed to host the collection presentation alongside exclusive artistic performances and original content curated by Virgil Abloh. Conceived as a fully digital, mobile-accessible experience, the platform aimed to preserve Off-White’s cultural identity and creative expressiveness while addressing the constraints of a fully virtual, international launch context.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
Off-White — Imaginary TV
In early 2021, in the context of the global Covid-19 pandemic and the disruption of traditional fashion show formats, Off-White needed to rethink how to present its Spring–Summer 2021 collection to a global audience. The brand chose to move beyond a one-off digital event by creating Imaginary TV, an immersive and interactive digital platform designed to host the collection presentation alongside exclusive artistic performances and original content curated by Virgil Abloh. Conceived as a fully digital, mobile-accessible experience, the platform aimed to preserve Off-White’s cultural identity and creative expressiveness while addressing the constraints of a fully virtual, international launch context.
Working on a similar challenge?
Valentin
Digital Consultant
Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Valentin
Digital Consultant
Working on a similar challenge?
Valentin
Digital Consultant
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.
© DigiVal Consulting All rights reserved.