The scope covered design, development and deployment of the Imaginary TV platform, including integration within Off-White's existing digital ecosystem and its role as the primary interface for the SS21 collection presentation. This included orchestration of live and on-demand content formats, coordination of content production and post-production, and progressive platform updates aligned with launch milestones. Key constraints: strict timeframes tied to the collection launch and physical store opening, high creative and technical complexity, and an international context requiring consistency across messages, channels and audiences.