The project covered the conception and delivery of the hotel’s official website, combining editorial storytelling, immersive sections and practical visitor information. The technical architecture relied on a custom CMS and a modular design approach, allowing the platform to function as a pillar for the future ecosystem of Orient Express property websites. Particular attention was given to the graphical journey continuity to maintain a coherent brand experience. The project also required strong coordination across creative, technical and strategic stakeholders, within the context of a major brand rebirth.