

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The project was part of a two-year roadmap structured around several targeted initiatives focused on key areas of the website. It was not a full redesign, but a series of successive interventions within high-impact sections — notably the navigation, homepage, and consultation paths related to exhibitions, events, activities, and guided tours. All work took place within a demanding institutional framework, marked by strong constraints linked to the museum’s heritage image, legal obligations, and integration with an existing CMS. These factors required high rigour in information structuring and long-term maintainability of design choices. A distinct but complementary track addressed the Louvre Éditions website, with the goal of completely restructuring an editorial catalogue inherited from a deprecated platform, improving its readability and overall value.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Working on a similar challenge?

Valentin
AI & Digital Consultant

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant





