

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.
Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The scope covered corrective, adaptive and evolutionary maintenance of the Vinci Construction France corporate site, co-construction of a structured design system aligned with brand heritage, creation of WordPress “shells” for subsidiaries, and deployment of approximately twenty subsidiary websites. Technical architecture included a Drupal-based corporate website with controlled front-end variations aligned with brand heritage, and a WordPress factory model for subsidiaries with identical back-office and front-office structures. The project also involved planning coordination, delivery supervision, platform administration, contributor preparation and training, as well as guidance towards GDPR-compliant practices in data collection and content management. Constraints included centralised governance, diverse subsidiary profiles with limited digital expertise, private market expectations, and budget accountability and profitability targets.
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?
Working on a similar challenge?

Valentin
AI & Digital Consultant

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant

Chanel Factory 5 - Digital experience
In 2021, to celebrate the 100th anniversary of the iconic Chanel N°5 fragrance, Chanel launched Factory 5 — a limited-edition collection of 17 products reinterpreting everyday objects through the lens of the fragrance.Beyond physical pop-ups and retail activation, the initiative included the creation of a fully immersive digital platform combining experiential exploration and exclusive e-commerce. The project was deployed internationally across more than 30 markets and received the Grand Prix Stratégies du Luxe 2021.


Project Depth
Project Scope & Constraints
The timeline depends on the project’s scope and complexity. Branding and UI/UX projects usually take 2–6 weeks, while Framer website development can range from 1–4 weeks. I’ll provide a detailed timeline after the project brief
Core Challenge
My Role
Strategic Approach
Execution Logic
Impact & Learnings
Outcomes
Working on a similar challenge?

Valentin
AI & Digital Consultant
Working on a similar challenge?

Valentin
AI & Digital Consultant





